Partnerships

Genuine Pathways considers carefully matched collaborations that give readers a clear reason to explore a related resource without blurring the line between editorial and commercial material.

Possible collaborations

We consider clearly scoped partner features, reader resources and relevant placements across the site. A proposal should explain the subject, intended audience, materials involved and what readers would gain. We do not accept arrangements that require us to present a partner's claims as independent editorial conclusions.

Clear labels

Paid, sponsored or partner-provided material is identified in plain language wherever it appears. A label should be visible before readers engage with the material, and its wording should make the relationship understandable. Partner placements are not presented as ordinary editorial recommendations.

Start a conversation

Use the Contact page to describe the proposed collaboration, the organisation or project involved, and any requested placement or deliverable. We review fit and transparency before agreeing to anything; sending a proposal does not imply acceptance.